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recycle-right

recycle right campaign

REDUCING PLASTIC BAGS IN THE CITY OF BOSTON 

At the City of Boston we know that single-use plastic bags have an impact on the environment. They often end up in City streets and gutters, abandoned lots, and even in trees.

After the plastic bag ordinance went into effect, retailers could now only keep in stock recyclable paper bags, compostable bags, and reusable bags.

Billboard Design

We partnered with the Environment Department and Inspectional Services to develop a communications plan to keep residents informed. Over the past few months, we’ve been pushing out helpful tips and reminders about the ordinance through social and traditional media, including billboards. You may have seen our signs posted near registers across the City.

On Boston.gov, you can learn about the basics and see answers to common questions on our reducing plastic bags page. Businesses can also learn about exemption information.

Trash Barrel - Front view

Trash Barrel - Front view

Trash Barrel - Side View

Trash Barrel - Side View

Bus Shelter

Bus Shelter

Instagram Ad

Facebook Ad

Newspaper Ad

Water Bill Insert

Water Bill Insert

Billboard

Billboard

RECYCLE RIGHT IN BOSTON

We want Boston to continue to develop as a vibrant and sustainable city. We're currently taking steps to address climate change by both reducing carbon pollution and strengthening our resilience to its impacts. We use science, policy, and community engagement to plan for how we can address the long-term risks of climate change.

This campaign focused on letting Bostonians know how they could recycle better by creating graphics that would remind and show them how to recycle right.