Evernorth Spirits Co.

My role: Brand Design, Illustration, Package Design
Creative Direction: Matt Wegerer
Studio: Whiskey Design
Client: EverNorth Spirits

EverNorth is a whiskey brand specializing in unique, high-quality whiskeys located in Freeland, Michigan.

omen - crimson hollow

Omen is one of EN’s whiskey lines, where each bottle is crafted with its own personality, taste, and design. Crimson Hollow was born in the depths of the woods, playfully sneaking through branches and concrete streets, serving as a guide between our urban world, spirit realm, and the wilderness.

The brief was to make a new label that fit within the Omen system and included a fox as the main animal.

Essence - wyse one

Like the Omen line, the Essence line is represented by an animal (bull, wolf, bear) that showcases certain values of the spirit. For the Wyse one, EverNorth wanted to stick with their current visuals, but change the hero illustration to be a wizard instead of an animal.